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Celebrity chef Hugh Fearnley-Whittingstall's River Cottage brand is to launch a new restaurant in Plymouth.

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Fearnley-Whittingstall plans to open the new restaurant in Plymouth's Royal William Yard development in September, which will seat 120 diners.

Renown for his back to basics cooking ethics, the chef commented: 'We hope to promote a better understanding of the nature and origins of what we eat, and in local terms, to celebrate and contribute to the vibrancy of the local food community in Plymouth.

'The city and region have a strong fishing and market garden heritage, and I am looking forward to sourcing and creating some fantastic food in a wonderful location.'

In support of local business, River Cottage Plymouth aims to source 90% of its food within a 50 miles of the city.

Celebrity chef and food writer, Hugh Fearnley-Whittingstall has created a highly successful brand in River Cottage, which initially started as a television series focusing on the chef's efforts to become a self-reliant smallholder in rural England.

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